Sunset view of the Seattle skyline from Kerry Park, in Seattle, Washington.

Customer-First Conversations

6 Common Questions About Public Relations

Marketing Strategy

6 Common Questions About Public Relations

Be the Dumbest Person in the Room

Communication Strategy

Be the Dumbest Person in the Room

Assessing 2020 & Our 2021 Outlook

Strategic Planning

Assessing 2020 & Our 2021 Outlook

How to Start Your Marketing Engine

Marketing

How to Start Your Marketing Engine

What is “Business Design”?

Brand

What is “Business Design”?

10 ways to Find More Information About Your Prospect (Future Customers)

Social Media

10 ways to Find More Information About Your Prospect (Future Customers)

Post MODEX Interview - Kevin Ledversis from Newcastle Systems

Interview

Post MODEX Interview - Kevin Ledversis from Newcastle Systems

How to Get More People to Read Your Content

Communication Strategy

How to Get More People to Read Your Content

An Effective Management Lesson: Give Away Your Power

Marketing Strategy

An Effective Management Lesson: Give Away Your Power

Happy Dr. Seuss Day...

Celebration

Happy Dr. Seuss Day...

Color Psychology: The Emotional Effects of Colors

Communication Strategy

Color Psychology: The Emotional Effects of Colors

6 Psychology Studies to Conquer Branding

Branding Strategy

6 Psychology Studies to Conquer Branding

What NOT to do at Your Next Trade Show or Conference

Networking

What NOT to do at Your Next Trade Show or Conference

Market Research: A Must for Every Business

Market Research

Market Research: A Must for Every Business

Free Marketing Strategies That Work for Every Business

Marketing Strategy

Free Marketing Strategies That Work for Every Business

How Westjet Airlines Can Teach Financial Institutions an Important Marketing Lesson

Video Marketing

How Westjet Airlines Can Teach Financial Institutions an Important Marketing Lesson

Why the Growth of Digital Advertising Doesn't Really Mean Anything

Digital Advertising

Why the Growth of Digital Advertising Doesn't Really Mean Anything

The "Negligence" of JetBlue "De-Branding" for Wall Street

Branding Strategy

The "Negligence" of JetBlue "De-Branding" for Wall Street

How The Word "Riots" Enhanced a City's Branding After the SuperBowl

Twitter

How The Word "Riots" Enhanced a City's Branding After the SuperBowl

Branding For Small Businesses: Aspiring to Be a National Brand - Part II

Business Identity

Branding For Small Businesses: Aspiring to Be a National Brand - Part II

Women in Innovation: The Labor Day Triumph of Diana Nyad

Leadership

Women in Innovation: The Labor Day Triumph of Diana Nyad

"Limited Edition" Brand Synergy - Making Something Remarkable Happen

Branding Strategy

"Limited Edition" Brand Synergy - Making Something Remarkable Happen

Branding For Small Businesses Part I - Aspiring to be a National Brand

Business Identity

Branding For Small Businesses Part I - Aspiring to be a National Brand

Fear-Free Claim Handling is a Customer-First Marketing Tactic

Leadership

Fear-Free Claim Handling is a Customer-First Marketing Tactic

Give Your Customers Dopamine and They'll Obsess Over Your Brand

Marketing Strategy

Give Your Customers Dopamine and They'll Obsess Over Your Brand

Digital, Content or Inbound Marketing? It's All Direct Marketing Now...

Marketing Strategy

Digital, Content or Inbound Marketing? It's All Direct Marketing Now...

Almond Roca - Thinking "Big" is easier when when you think "Global" like Brown & Haley

Business Identity

Almond Roca - Thinking "Big" is easier when when you think "Global" like Brown & Haley

The Post-Marathon Tragedy Dunkin' Donuts Campaign You Won't See

Communication Strategy

The Post-Marathon Tragedy Dunkin' Donuts Campaign You Won't See

The Big Fix for Marketing Message Gaps

Communication Strategy

The Big Fix for Marketing Message Gaps

Case Study: Launch an International Business in Nine Days for under $10,000

Marketing Strategy

Case Study: Launch an International Business in Nine Days for under $10,000

How to Have Client Conversations in Your Sleep

Business Identity

How to Have Client Conversations in Your Sleep

Strategic Brand Development by Rethinking the Customer Experience

Branding Strategy

Strategic Brand Development by Rethinking the Customer Experience

Audience Management - Tools, Software and Tickling

Audience Management

Audience Management - Tools, Software and Tickling

The Super Bowl Ad Preview - A Valid Brand Strategy? [videos]

Branding Strategy

The Super Bowl Ad Preview - A Valid Brand Strategy? [videos]

The Very First in the World, Product Development Never Seen Before

Strategic Planning

The Very First in the World, Product Development Never Seen Before

Marketing Matters: Identifying the Real Customer

Business Identity

Marketing Matters: Identifying the Real Customer

The Ideal Client for a Small Marketing Agency

Marketing Strategy

The Ideal Client for a Small Marketing Agency

What are the first steps when considering international expansion?

Branding Strategy

What are the first steps when considering international expansion?

How to start creating loyal and profitable customer relationships

Marketing Strategy

How to start creating loyal and profitable customer relationships

10 Ways to Convert More Customers [infographic]

Marketing Strategy

10 Ways to Convert More Customers [infographic]

How to Stay Inspired in Marketing

Innovation

How to Stay Inspired in Marketing

Deep Insights into the Anatomy of a Marketing Executive [infographic]

Marketing Strategy

Deep Insights into the Anatomy of a Marketing Executive [infographic]

How a business can start creating more loyal and profitable customer relationships

Customer Loyalty

How a business can start creating more loyal and profitable customer relationships

"Think Big" Small Business Branding Strategy

Branding Strategy

"Think Big" Small Business Branding Strategy

How to Automate Customer Service

Customer Centric

How to Automate Customer Service

Why Your Business Doesn't Need A CMO

Leadership

Why Your Business Doesn't Need A CMO

Innovations That Work for Women - And All of Us (2 of 4)

Women in Inovation

Innovations That Work for Women - And All of Us (2 of 4)

The "Customer-Worst" Business - Why Pricing Software Is Not For You.

Marketing Strategy

The "Customer-Worst" Business - Why Pricing Software Is Not For You.

Untold Stories of History's Hidden Women Innovators (1 of 4)

Women in Inovation

Untold Stories of History's Hidden Women Innovators (1 of 4)

Bridging Strategic Planning and Execution in Your Organization

Customer Centric

Bridging Strategic Planning and Execution in Your Organization

15 Customer-First Habits for Everyone

Customer Centric

15 Customer-First Habits for Everyone

Strategic Planning - The Orphan of Your Management Culture

Marketing Strategy

Strategic Planning - The Orphan of Your Management Culture

The "Execution" of Good Strategic Planning - Be Your Own Client

Leadership

The "Execution" of Good Strategic Planning - Be Your Own Client

Customer-First: How ZipCar Competes With An Iconic Dream

Marketing Strategy

Customer-First: How ZipCar Competes With An Iconic Dream

"Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part II

Leadership

"Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part II

"Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part I

"Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part I

Practical "Optimism" As An Economic Engine

Practical "Optimism" As An Economic Engine

Interview with MO.com

Customer Centric

Interview with MO.com

Storytelling as "The Fabric of Society", Part II: Don't Forget the Humor!

Storytelling as "The Fabric of Society", Part II: Don't Forget the Humor!

Storytelling as "The Fabric of Society"

Leadership

Storytelling as "The Fabric of Society"

The Measurement Trap - Cont'd: The "Dark Side" of Metrics

The Measurement Trap - Cont'd: The "Dark Side" of Metrics

The Measurement Trap - Your ROI Obsession Might Be Bad For Your Customer

Leadership

The Measurement Trap - Your ROI Obsession Might Be Bad For Your Customer

The Authentic You - Resolutions for 2012

Leadership

The Authentic You - Resolutions for 2012

Good Santa, Bad Santa...

Leadership

Good Santa, Bad Santa...

The "Customer-First" Org Model - Part III (Final)

The "Customer-First" Org Model - Part III (Final)

Appearance on “Mind Your Business” Radio Program – Branding

Brand

Appearance on “Mind Your Business” Radio Program – Branding

The “Customer-First” Org Model – Part II

Customer-first

The “Customer-First” Org Model – Part II

The “Customer-First” Org Model – Part I

Leadership

The “Customer-First” Org Model – Part I

Who's Your Real Customer? Listen For it...

Leadership

Who's Your Real Customer? Listen For it...

Shoot the Messenger - and Kill a Customer?

Leadership

Shoot the Messenger - and Kill a Customer?

"The First Customer" - 3300 B.C.

Customer Centric

"The First Customer" - 3300 B.C.

Why We’re Here – It’s About Changing Expectations...

Customer Centric

Why We’re Here – It’s About Changing Expectations...

Building Great Marketing Genes Into Your Business DNA

Marketing Strategy

Building Great Marketing Genes Into Your Business DNA

Why “Productivity” Is About Your Customer

Customer Centric

Why “Productivity” Is About Your Customer

CRM Starts in the C-Suite, Not in IT

Customer Centric

CRM Starts in the C-Suite, Not in IT

The Authentic Brand in Japan

The Authentic Brand in Japan

Building Your Business Identity

Business Identity

Building Your Business Identity