Customer-First Conversations

An Effective Management Lesson: Give Away Your Power

[fa icon="calendar'] Tue, Mar 13, 2018 / by David Dallaire posted in Marketing Strategy, Management, Customer-first

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Now You Work for Everyone

Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special). 

Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!


Well, it’s not really like that…

In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.

That’s right. YOU WORK FOR THEM.

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Free Marketing Strategies That Work for Every Business

[fa icon="calendar'] Thu, May 05, 2016 / by Fennec Team posted in Marketing Strategy, Social Media, Small Business

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No matter what industry you're in, and regardless of your company's size, your marketing success is what will make or break the bottom line. You can offer an amazing product or service, but if no one is buying it, your business will fall flat.

The challenge lies in knowing how to best reach your potential clients, and how to clearly communicate to them the benefits of what you have to offer.

The following marketing tips are uncomplicated and universal, and can provide increased visibility and viability for any type of business.

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Give Your Customers Dopamine and They'll Obsess Over Your Brand

[fa icon="calendar'] Mon, Jul 29, 2013 / by David Dallaire posted in Marketing Strategy, Communication Strategy

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Rewards Marketing as a Form of Drug Abuse?

Last week while listening to NPR in the morning, there was a piece broadcast about how our brains our "wired" for rewards. In addition to some well-documented experiments with lab rats (video below), they talked about some innovative marketing tactics used by the on-demand car service, Uber (a great idea that is being very well-executed globally, by the way, if you haven't tried them yet!).

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Digital, Content or Inbound Marketing? It's All Direct Marketing Now...

[fa icon="calendar'] Tue, Jul 23, 2013 / by David Dallaire posted in Marketing Strategy, Relationship Marketing, Marketing Technology

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How the Internet Set Direct Marketing Back Twenty Years

I used to get a kick out of the definition of "innovation" when the internet marketing era really started taking off about 15 years ago. The internet made it easy for an entirely new generation of ambitious people to get into the marketing business - as either internal marketers or service providers. And guess what? They were incredibly industrious - quickly claiming fame to all kinds of new "innovations" like:

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Case Study: Launch an International Business in Nine Days for under $10,000

[fa icon="calendar'] Mon, Apr 08, 2013 / by David Dallaire posted in Marketing Strategy, New Product Launch, Launch International

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Re-defining "Business Launch"
A client based in Asia recently began exploring a plan to launch their business internationally and invest in a subsidiary office here in the US. While discussing their plans for incorporating, hiring staff, etc. later in the year, they revealed they would also be in the US this month to exhibit at a major industry Trade Show to kick off their efforts to enter the US market.

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The Ideal Client for a Small Marketing Agency

[fa icon="calendar'] Wed, Dec 26, 2012 / by David Dallaire posted in Marketing Strategy, Customer Centric, Delivery Gap

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Identifying a marketing agency that will be provide the personal touch and world class professional service may not be worth the time.  Instead, look at what this marketing agency considers an ideal client and consider whether your company might be a good fit.

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How to start creating loyal and profitable customer relationships

[fa icon="calendar'] Mon, Dec 10, 2012 / by David Dallaire posted in Marketing Strategy, Customer Loyalty

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What are some ways that a business could start creating more loyal and profitable customer relationships?  This question is getting more difficult to answer.  With apps to instantly show the way to "best prices", loyalty can last as long as the five seconds it takes to click and review the price options.  B2B relationships last as long as it takes for the customer or client to Google "better product".

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10 Ways to Convert More Customers [infographic]

[fa icon="calendar'] Mon, Dec 03, 2012 / by David Dallaire posted in Marketing Strategy, Infographic, Conversions

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Is the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business?  A customer-centric culture relies heavily on listening carefully and understand this reality.  In order to increase our understanding, today we turn to thoroughly tested social psychology research for some new and not-so-new insights.

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