Customer-First Conversations

10 ways to Find More Information About Your Prospect (Future Customers)

[fa icon="calendar'] Fri, Jun 22, 2018 / by Emi Noda posted in Market Research, Social Media, Networking

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“Account-based Marketing (ABM)” is now a “thing” with its own acronym that is driving a lot of renewed interest in customer and prospect research as it starts to automate some processes in this space. While we won’t go into a definition of ABM, our thoughts about it or our feelings about acronyms, we thought it would be a good idea to share some practical tips on researching your prospects that are relevant both for a sales and a marketing role.

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Free Marketing Strategies That Work for Every Business

[fa icon="calendar'] Thu, May 05, 2016 / by Fennec Team posted in Marketing Strategy, Social Media, Small Business

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No matter what industry you're in, and regardless of your company's size, your marketing success is what will make or break the bottom line. You can offer an amazing product or service, but if no one is buying it, your business will fall flat.

The challenge lies in knowing how to best reach your potential clients, and how to clearly communicate to them the benefits of what you have to offer.

The following marketing tips are uncomplicated and universal, and can provide increased visibility and viability for any type of business.

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How The Word "Riots" Enhanced a City's Branding After the SuperBowl

[fa icon="calendar'] Tue, Feb 04, 2014 / by David Dallaire posted in Twitter, Social Media, Superbowl

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Twitter As A Peek Into Group Conciousness

Large media events, natural disasters, sports championships and celebrity/politico faux pas' are all natural drivers of large volumes of Twitter traffic.  With every explosion of tweets driven by one of these events, we all learn a little something we didn't know about our subject before (and admittedly sometimes wish we didn't know).

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