Customer-First Conversations

"Limited Edition" Brand Synergy - Making Something Remarkable Happen

[fa icon="calendar'] Thu, Sep 05, 2013 / by David Dallaire posted in Branding Strategy, Product Development, International Business

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Partnering As A Means To Improve Brand Value

When you really want to show your visiting guests you care and will give them the very best, do you serve them instant coffee?

You might be wondering if someone has gone crazy, but depending on where you live, the answer might be "yes!", because it is a Brand of instant coffee that is perceived to be above and beyond all the rest, and has continually managed that perception through its messaging, advertising, store placement and partnerships.

While some of this has changed since the "coffee revolution" started by Starbucks swept into Japan, the path to being a higher value Brand is still a great example.

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Almond Roca - Thinking "Big" is easier when when you think "Global" like Brown & Haley

[fa icon="calendar'] Tue, Jun 25, 2013 / by David Dallaire posted in Business Identity, Branding Strategy, Product Development, Brand, Almond Roca

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With an Almond Roca can sitting on my desk each day, I thought of an exercise recently while pondering possibilities for one of my favorite local Brands here in the Pacific Northwest - Brown & Haley - the makers of Almond Roca.

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The Very First in the World, Product Development Never Seen Before

[fa icon="calendar'] Thu, Jan 17, 2013 / by David Dallaire posted in Strategic Planning, Product Development, New Product Launch

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A definition of "Product Development", as found in" is "The creation of products with new or different characteristics that offer new or additional benefits to the customer."

Implicit in that definition is that you need a "customer", but we already talked about "The First Customer" in an earlier post, so we can assume their existence for now. However, it might be noted that many products were developed by their inventor simply because they wanted to use them - and only had a "customer" when others noticed and wanted one too.

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