Customer-First Conversations

The Very First in the World, Product Development Never Seen Before

[fa icon="calendar'] Thu, Jan 17, 2013 / by David Dallaire

A definition of "Product Development", as found in BusinessDictionary.com" is "The creation of products with new or different characteristics that offer new or additional benefits to the customer."

Implicit in that definition is that you need a "customer", but we already talked about "The First Customer" in an earlier post, so we can assume their existence for now. However, it might be noted that many products were developed by their inventor simply because they wanted to use them - and only had a "customer" when others noticed and wanted one too.

Thus, "Product Development" began when humans could create something that others envied and wanted. Only, they didn't know they wanted it until they saw it.

Are you developing products your customer's asked for? Or are you helping them imagine something bigger and better in the future?

15 customer first habits download

 

2500 years ago - It is said that a wise man once built the first ever pedal powered cycle.

worlds first ever pedal powered cycle 2500yearsago

 

1876 - The telephone, aka "electrical speech machine", was invented by Alexander Bell.  Which is what led to the first phone book you now consider in many ways obsolete.

first telephone

 

1878 - Not far behind the telephone, the world's very first telephone directory was distributed.

firsttelephonedirectory 1878 ATT

 

1885 - The first car was invented by a guy named Benz.

firstcar 1885

 

Another in 1885, the first motorbike came into the world.

DaimlerRiding Car 1885 First Motorbike

 

1890 - The world's first telephone hand set went into production. (by Ericsson)

firstproductionhandsetericssonAC100 1890

1898 - With cars (carraiges) ready to be sold, the first car advertisement from the Winton Motor Carraige Company appeared in the newspaper.

Worlds First Car Ad 1898

 

1901 - The world's very first colour moving picture was recorded.

FirstColourMovingPictures 1901

 

1911 - The first use of dial phones gave indepence to the callers.

firstdialphone 1911 Norwegian

 

1914 - The world's first commercial airline flight with Pilot Tony Jannus.

firstcommercialairplaneflight

 

1922 - The world's first radio commercial aired in New York City.

first radio commercial 1922 New York City

 

In 1926 the first earbud headphones in the world were invented.

1926First Earbud Headphones

 

1939 - The world's first commercially produced camera went on sale and never looked back. (Not in the USA or Japan... in Paris)

firstcmmerciallyproducedcamera 1939 paris

 

1944 - Believe it or not, the first computer was born (invented) and science fiction leaped forward to become reality.

firstcomputer 1944

 

1946 - The first massed produced TV

first massedproducedTV 1946

 

1975 -The world's first portable computer was a whopping 55 lbs.

first portable computer 1975 55lbs ibm

 

1979 - The world's first cell phone was invented and lugged around by those who could carry it.

firstcellphone 1979

 

1981 - The first laptop was the Osborne 1.

1st laptop osborne1 1981

 

1984 - The first Mac computer is built which of course leads us over the long run to the iPad.

firstmaccomputer 1984

 

1991 - The 900 mhz cordless phone was the new invention on the block.

first 900MHz cordless phone

2009 - AmphiCoach world's first amphibious passenger coach vehicle introduced to land and water.

firstamphibiouspassengercoach

 

2011 - World's First Spy Glasses - be afraid of people with glasses.

first camera HDquality video camera spyglasses

 

2011 - In South Korea the world's first virtual retail store (no products, just photos, a mobile device and the Internet)

tescosubwaystore01.jpg

 

2012 - In world's first, atomic force microscope sees chemical bonds in individual molecules. A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip. This molecule was synthesized at the Centre National de la Recherche Scientifique (CNRS) in Toulouse. Credit: IBM

A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip. This molecule was synthesized at the Centre National de la Recherche Scientifique (CNRS) in Toulouse. Credit: IBM

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp
A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip.

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp
A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip.

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp
A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip.

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp
A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip.

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp
A nanographene molecule exhibiting carbon-carbon bonds of different length and bond order imaged by noncontact atomic force microscopy using a carbon monoxide functionalized tip.

Read more at: http://phys.org/news/2012-09-world-atomic-microscope-chemical-bonds.html#jCp

first atomic force microscope

 

2012 - The world's first nationwide EV service network to be in Germany.  Electric car service at the ready for the future boom of electric cars.

Worlds First Nationwide EV Service Network electric cars germany

 

2012 - First Chainless Folding Electric Bike By Mando can go up to 18 miles on it's own power.  Pedal and go farther. 

First Chainless Folding Electric Bike By Mando

 

2012 - The First Spherical Flying Machine is ready to fly.

First Spherical Flying Machine

 

2012 - This is an amazing invention:  The first self propelled underwater wheelchair.

first self propelled underwater wheelchair

 

2012 - Tiny Island Chain Becomes World's First Solar-Powered Territory

Worlds First Solar Powered Territory

 

2012 - The world's first commercial flying car may be flying overhead now.

firstflyingcar2

For most products we see every day, the development was driven by responding to what someone thinks (or knows) what the customer already wants. But most of these products were created by someone who imagined "wouldn't it be nice if...." and let their imagination go beyond what any existing customer could imagine on their own.

So we can choose to use a new material, or reshape a corner, add a button or a feature and some extra LED lights. Or we can imagine something beyond what our customers say they want and inspire their imaginations too. In reality, you probably need a bit of both, but without the "inspired" part, your customers will see you as their "supplier".

Which approach will drive more profitability and loyalty from your customers?

Topics: Strategic Planning, Product Development, New Product Launch

David Dallaire

Written by David Dallaire

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