Customer-First Conversations

How to Start Your Marketing Engine

[fa icon="calendar'] Tue, Dec 17, 2019 / by David Dallaire posted in Marketing, Planning, Marketing Technology

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Everyone Has Been Where You Are Now

Most of the time when I am approached by a potential new client about the potential to help them with Marketing, they are almost always a small-medium business that has had some success, often with a specific product or service they started the business with that may have been an innovative product, fulfilling a previously unserved niche or by excelling for their service or pricing in an established category.

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Digital, Content or Inbound Marketing? It's All Direct Marketing Now...

[fa icon="calendar'] Tue, Jul 23, 2013 / by David Dallaire posted in Marketing Strategy, Relationship Marketing, Marketing Technology

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How the Internet Set Direct Marketing Back Twenty Years

I used to get a kick out of the definition of "innovation" when the internet marketing era really started taking off about 15 years ago. The internet made it easy for an entirely new generation of ambitious people to get into the marketing business - as either internal marketers or service providers. And guess what? They were incredibly industrious - quickly claiming fame to all kinds of new "innovations" like:

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