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Digital, Content or Inbound Marketing? It's All Direct Marketing Now...

[fa icon="calendar'] Tue, Jul 23, 2013 / by David Dallaire posted in Marketing Strategy, Relationship Marketing, Marketing Technology

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How the Internet Set Direct Marketing Back Twenty Years

I used to get a kick out of the definition of "innovation" when the internet marketing era really started taking off about 15 years ago. The internet made it easy for an entirely new generation of ambitious people to get into the marketing business - as either internal marketers or service providers. And guess what? They were incredibly industrious - quickly claiming fame to all kinds of new "innovations" like:

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