Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:
How the Internet Set Direct Marketing Back Twenty Years
I used to get a kick out of the definition of "innovation" when the internet marketing era really started taking off about 15 years ago. The internet made it easy for an entirely new generation of ambitious people to get into the marketing business - as either internal marketers or service providers. And guess what? They were incredibly industrious - quickly claiming fame to all kinds of new "innovations" like:
Today's post is inspired by Stan Rapp, Chairman Emeritus of Engauge Marketing and a mentor from my MRM days who always finds ways to connect dots others never see, nor misses a chance to “Think Big!”.
Before getting into the nitty-gritty and complexity of the modern customer experience and how to tweak all the levers of a modern, high-tech relationship to become “Customer-First”, I thought it might be best to start with the basics and take a look at the “First Customer”.
Ötzi, as he is affectionately known in Austria, is our case study today ( his reconstructed face shown above). While we never found a store receipt on him that would indicate that he truly was “Customer #00000000001”, the nature of the discovery of his mummified remains in the Alps (found in just a tad over on the Italian side of the border in 1991), provide some intriguing insights into the basics of customer experience.