Customer-First Conversations

An Effective Management Lesson: Give Away Your Power

[fa icon="calendar'] Tue, Mar 13, 2018 / by David Dallaire posted in Marketing Strategy, Management, Customer-first

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Now You Work for Everyone

Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special). 

Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!


Well, it’s not really like that…

In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.

That’s right. YOU WORK FOR THEM.

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Why Your Business Doesn't Need A CMO

[fa icon="calendar'] Mon, Jul 30, 2012 / by David Dallaire posted in Leadership, Management

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The Trouble With C-Suite Titles

With no offense to my CMO friends out there, the corporate world has a problem with defining your role and understanding how to generate the most benefit from creating it. While valid discussions are going on in regards to the value of many of the new C-Suite titles out there over the last twenty years, I often find myself perplexed by the lack of discussion on the role of "Chief Marketing Officer" common in businesses big and small (and without a doubt, if you run across a company with a "Chief Ninja" or "Chief Customer Magic Officer", turn and head for the hills without hesitating to even receive a business card).

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