Customer-First Conversations

How to Get More People to Read Your Content

[fa icon="calendar'] Tue, Mar 27, 2018 / by Emi Noda posted in Communication Strategy, Relationship Marketing, Planning

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Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:

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An Effective Management Lesson: Give Away Your Power

[fa icon="calendar'] Tue, Mar 13, 2018 / by David Dallaire posted in Marketing Strategy, Management, Customer-first

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Now You Work for Everyone

Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special). 

Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!


Well, it’s not really like that…

In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.

That’s right. YOU WORK FOR THEM.

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Happy Dr. Seuss Day...

[fa icon="calendar'] Fri, Mar 02, 2018 / by David Dallaire posted in Celebration

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"A friend reminded me (again) today that today was Dr. Seuss day. 
Here is a short, quick tribute to the spirit of the Dr. for everyone still in the office today….enjoy."

Happy Dr. Seuss Day.
I think we should have more fun today.

Friday, workday,
Not a play day.
Traffic congestion,
Morning indigestion.
Pitter patter,
The keyboards clatter.
Cafeteria eating,
Yet another meeting.
Number crunching,
Even while lunching.

But today be free,
To take your leave,
Loosening ties,
Saying goodbyes.
Hookey or Hockey,
Eat some Road called Rocky.
Kick off your heels,
Hear your own squeals.
Sneak out the door,
Enjoy life more.

Today is a gift
To give you a lift.
Be your own whimsy,
Sing out loud,
Wear your colors proud.
Start today anew,
As YOU would like to do. 

And when you laugh out loud like a Moose on the loose being goosed,
Give a thankful nod for your new juice – from Dr. Seuss.

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Color Psychology: The Emotional Effects of Colors

[fa icon="calendar'] Sat, Feb 17, 2018 / by Emi Noda posted in Communication Strategy, Analytics, Customer-first

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Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.

We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.

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6 Psychology Studies to Conquer Branding

[fa icon="calendar'] Tue, Feb 06, 2018 / by Emi Noda posted in Branding Strategy, Marketing Message

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If you lack an understanding of Psychology, you have little chance of being successful in marketing. Psychology is the study of human behavior, which is primary to effective marketing. To understand people’s behavior is to understand what they want and need.

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What NOT to do at Your Next Trade Show or Conference

[fa icon="calendar'] Sat, Jun 18, 2016 / by Fennec Team posted in Networking, Trade shows

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We are in full swing into trade show season, it seems this time of year has the most conferences, trade shows, etc. These events can be critically useful to you and your business but it's important to go into them with a plan and the correct mindset. Here are ten things to keep in mind so that you get the most out of your next trade show or conference. 

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Market Research: A Must for Every Business

[fa icon="calendar'] Thu, May 26, 2016 / by Fennec Team posted in Market Research

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Market research sounds like something that only the big boys should be into, but even a small business should at least consider conducting a few research cycles. Market research allows you to understand your customers, keep your company relevant to market changes, and can allow you to set realistic goals that reflect the status of your audience. There are a few ways to conduct an effective market research campaign without having to break the bank.

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Free Marketing Strategies That Work for Every Business

[fa icon="calendar'] Thu, May 05, 2016 / by Fennec Team posted in Marketing Strategy, Social Media, Small Business

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No matter what industry you're in, and regardless of your company's size, your marketing success is what will make or break the bottom line. You can offer an amazing product or service, but if no one is buying it, your business will fall flat.

The challenge lies in knowing how to best reach your potential clients, and how to clearly communicate to them the benefits of what you have to offer.

The following marketing tips are uncomplicated and universal, and can provide increased visibility and viability for any type of business.

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