“Account-based Marketing (ABM)” is now a “thing” with its own acronym that is driving a lot of renewed interest in customer and prospect research as it starts to automate some processes in this space. While we won’t go into a definition of ABM, our thoughts about it or our feelings about acronyms, we thought it would be a good idea to share some practical tips on researching your prospects that are relevant both for a sales and a marketing role.
This week we are trying something new – a podcast! “The Listening Corner” was an idea that was given to me by people who have told me I am a good interviewer and others who said my voice “should be on radio”. For the record, they are not the same people. “The Listening Corner” is going to be a place where I can share what I enjoy – listening to the world of small and medium businesses and learning about the possibilities they have in their world. It’s a fascinating place that most entrepreneurs already know – one where you are constantly learning, creating as you go, trying not to reinvent the wheel, and navigating through a business world that is much bigger than you and won’t always notice the importance of your mission – nor understand it.
Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:
Now You Work for Everyone
Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special).
Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!
Well, it’s not really like that…
In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.
That’s right. YOU WORK FOR THEM.
"A friend reminded me (again) today that today was Dr. Seuss day.
Here is a short, quick tribute to the spirit of the Dr. for everyone still in the office today….enjoy."
Happy Dr. Seuss Day.
I think we should have more fun today.
Not a play day.
The keyboards clatter.
Yet another meeting.
Even while lunching.
But today be free,
To take your leave,
Hookey or Hockey,
Eat some Road called Rocky.
Kick off your heels,
Hear your own squeals.
Sneak out the door,
Enjoy life more.
Today is a gift
To give you a lift.
Be your own whimsy,
Sing out loud,
Wear your colors proud.
Start today anew,
As YOU would like to do.
And when you laugh out loud like a Moose on the loose being goosed,
Give a thankful nod for your new juice – from Dr. Seuss.
Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.
We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.
If you lack an understanding of Psychology, you have little chance of being successful in marketing. Psychology is the study of human behavior, which is primary to effective marketing. To understand people’s behavior is to understand what they want and need.
We are in full swing into trade show season, it seems this time of year has the most conferences, trade shows, etc. These events can be critically useful to you and your business but it's important to go into them with a plan and the correct mindset. Here are ten things to keep in mind so that you get the most out of your next trade show or conference.