Customer-First Conversations

How to Start Your Marketing Engine

[fa icon="calendar'] Tue, Dec 17, 2019 / by David Dallaire posted in Marketing, Planning, Marketing Technology

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Everyone Has Been Where You Are Now

Most of the time when I am approached by a potential new client about the potential to help them with Marketing, they are almost always a small-medium business that has had some success, often with a specific product or service they started the business with that may have been an innovative product, fulfilling a previously unserved niche or by excelling for their service or pricing in an established category.

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What is “Business Design”?

[fa icon="calendar'] Thu, May 16, 2019 / by David Dallaire posted in Brand, Market Research, Market Trends

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Are we expanding the scope of “Design”, or evolving a more holistic view of we think about business?

If you’re wondering what the question is about, it refers to two separate things I see trending out there in the world of marketing and business management. While much of the chatter out there is taking place as two separate discussions, one about the potential extinction of the current agency-client model and the other a more high-level movement to rethink how businesses organize and execute on all levels in a different manner – one that leverages many principles of design.

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10 ways to Find More Information About Your Prospect (Future Customers)

[fa icon="calendar'] Fri, Jun 22, 2018 / by Emi Noda posted in Social Media, Networking, Market Research

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“Account-based Marketing (ABM)” is now a “thing” with its own acronym that is driving a lot of renewed interest in customer and prospect research as it starts to automate some processes in this space. While we won’t go into a definition of ABM, our thoughts about it or our feelings about acronyms, we thought it would be a good idea to share some practical tips on researching your prospects that are relevant both for a sales and a marketing role.

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Post MODEX Interview - Kevin Ledversis from Newcastle Systems

[fa icon="calendar'] Tue, May 08, 2018 / by David Dallaire posted in Interview, Market Trends

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This week we are trying something new – a podcast! “The Listening Corner” was an idea that was given to me by people who have told me I am a good interviewer and others who said my voice “should be on radio”. For the record, they are not the same people.  “The Listening Corner” is going to be a place where I can share what I enjoy – listening to the world of small and medium businesses and learning about the possibilities they have in their world. It’s a fascinating place that most entrepreneurs already know – one where you are constantly learning, creating as you go, trying not to reinvent the wheel, and navigating through a business world that is much bigger than you and won’t always notice the importance of your mission – nor understand it.

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How to Get More People to Read Your Content

[fa icon="calendar'] Tue, Mar 27, 2018 / by Emi Noda posted in Communication Strategy, Relationship Marketing, Planning

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Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:

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An Effective Management Lesson: Give Away Your Power

[fa icon="calendar'] Tue, Mar 13, 2018 / by David Dallaire posted in Marketing Strategy, Management, Customer-first

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Now You Work for Everyone

Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special). 

Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!


Well, it’s not really like that…

In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.

That’s right. YOU WORK FOR THEM.

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Happy Dr. Seuss Day...

[fa icon="calendar'] Fri, Mar 02, 2018 / by David Dallaire posted in Celebration

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"A friend reminded me (again) today that today was Dr. Seuss day. 
Here is a short, quick tribute to the spirit of the Dr. for everyone still in the office today….enjoy."

Happy Dr. Seuss Day.
I think we should have more fun today.

Friday, workday,
Not a play day.
Traffic congestion,
Morning indigestion.
Pitter patter,
The keyboards clatter.
Cafeteria eating,
Yet another meeting.
Number crunching,
Even while lunching.

But today be free,
To take your leave,
Loosening ties,
Saying goodbyes.
Hookey or Hockey,
Eat some Road called Rocky.
Kick off your heels,
Hear your own squeals.
Sneak out the door,
Enjoy life more.

Today is a gift
To give you a lift.
Be your own whimsy,
Sing out loud,
Wear your colors proud.
Start today anew,
As YOU would like to do. 

And when you laugh out loud like a Moose on the loose being goosed,
Give a thankful nod for your new juice – from Dr. Seuss.

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Color Psychology: The Emotional Effects of Colors

[fa icon="calendar'] Sat, Feb 17, 2018 / by Emi Noda posted in Communication Strategy, Analytics, Customer-first

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Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.

We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.

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