A great customer story that involves innovation whether it is related to products, policies or services. Early in my career I had the privilege of setting up the first operations centers for both LL Bean AND Lands’ End in Japan.
Long before Zappos got all the credit for their guarantees and culture, these two companies had it all figured out. You could say that LL Bean and Land's End set the standard.
The ingenuity of LL Bean in their US factories, in particular, was inspiring for the home-made inventiveness they applied to solving manufacturing challenges that were ultimately designed around what was best for the customer.
These companies excelled with customer service.