Customer-First Conversations

Color Psychology: The Emotional Effects of Colors

[fa icon="calendar'] Sat, Feb 17, 2018 / by Emi Noda posted in Communication Strategy, Analytics, Customer-first

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Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.

We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.

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Audience Management - Tools, Software and Tickling

[fa icon="calendar'] Tue, Feb 12, 2013 / by David Dallaire posted in Audience Management, Google, Analytics

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Audience management can be related to how marketing agencies traffic, target, deliver and report on interactive advertising campaigns or may refer to how a live audience in managed during an event.  Regardless of how you view your audience and the methods by which you hope to manage it, there are a few additional tools, software and a way to tickle your audience to make them feel delighted. (or express their unhappiness)

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