Customer-First Conversations

Case Study: Launch an International Business in Nine Days for under $10,000

[fa icon="calendar'] Mon, Apr 08, 2013 / by David Dallaire posted in Marketing Strategy, New Product Launch, Launch International

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Re-defining "Business Launch"
A client based in Asia recently began exploring a plan to launch their business internationally and invest in a subsidiary office here in the US. While discussing their plans for incorporating, hiring staff, etc. later in the year, they revealed they would also be in the US this month to exhibit at a major industry Trade Show to kick off their efforts to enter the US market.

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The Very First in the World, Product Development Never Seen Before

[fa icon="calendar'] Thu, Jan 17, 2013 / by David Dallaire posted in Strategic Planning, Product Development, New Product Launch

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A definition of "Product Development", as found in" is "The creation of products with new or different characteristics that offer new or additional benefits to the customer."

Implicit in that definition is that you need a "customer", but we already talked about "The First Customer" in an earlier post, so we can assume their existence for now. However, it might be noted that many products were developed by their inventor simply because they wanted to use them - and only had a "customer" when others noticed and wanted one too.

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