Customer-First Conversations

6 Psychology Studies to Conquer Branding

[fa icon="calendar'] Tue, Feb 06, 2018 / by Emi Noda posted in Branding Strategy, Marketing Message

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If you lack an understanding of Psychology, you have little chance of being successful in marketing. Psychology is the study of human behavior, which is primary to effective marketing. To understand people’s behavior is to understand what they want and need.

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The Big Fix for Marketing Message Gaps

[fa icon="calendar'] Mon, Apr 15, 2013 / by Therese Beale posted in Storytelling, Communication Strategy, Marketing Message

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