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Emi Noda

Emi is the gatekeeper of our clients data, a crucial behind the scenes component to our marketing. Emi makes sure your existing data is doing its best work for you when you start your program, and ensures it stays clean and productive for the duration.

Recent Posts

10 ways to Find More Information About Your Prospect (Future Customers)

[fa icon="calendar'] Fri, Jun 22, 2018 / by Emi Noda posted in Market Research, Social Media, Networking

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“Account-based Marketing (ABM)” is now a “thing” with its own acronym that is driving a lot of renewed interest in customer and prospect research as it starts to automate some processes in this space. While we won’t go into a definition of ABM, our thoughts about it or our feelings about acronyms, we thought it would be a good idea to share some practical tips on researching your prospects that are relevant both for a sales and a marketing role.

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How to Get More People to Read Your Content

[fa icon="calendar'] Tue, Mar 27, 2018 / by Emi Noda posted in Planning, Relationship Marketing, Communication Strategy

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Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:

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Color Psychology: The Emotional Effects of Colors

[fa icon="calendar'] Sat, Feb 17, 2018 / by Emi Noda posted in Communication Strategy, Analytics, Customer-first

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Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.

We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.

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6 Psychology Studies to Conquer Branding

[fa icon="calendar'] Tue, Feb 06, 2018 / by Emi Noda posted in Branding Strategy, Marketing Message

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If you lack an understanding of Psychology, you have little chance of being successful in marketing. Psychology is the study of human behavior, which is primary to effective marketing. To understand people’s behavior is to understand what they want and need.

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