Customer-First Conversations

How to Get More People to Read Your Content

[fa icon="calendar'] Tue, Mar 27, 2018 / by Emi Noda posted in Planning, Relationship Marketing, Communication Strategy

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Though you invest heavily to create inspiring and informative content, it may not be interesting enough and can go unnoticed. With a goal of creating content your target audience cares, here are some basic but important tips:

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Color Psychology: The Emotional Effects of Colors

[fa icon="calendar'] Sat, Feb 17, 2018 / by Emi Noda posted in Communication Strategy, Analytics, Customer-first

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Do you have a favorite color? Do you feel more relaxed when you look at certain colors? Some people like to have plants in their houses because green makes them feel more comfortable. On the other hand, people like to wear a red t-shirt when they play sports because it makes them feel more energetic.

We are surrounded and affected by a rainbow of colors every day. Experienced marketers know how color effects people when they are making buying decisions.

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Give Your Customers Dopamine and They'll Obsess Over Your Brand

[fa icon="calendar'] Mon, Jul 29, 2013 / by David Dallaire posted in Marketing Strategy, Communication Strategy

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Rewards Marketing as a Form of Drug Abuse?

Last week while listening to NPR in the morning, there was a piece broadcast about how our brains our "wired" for rewards. In addition to some well-documented experiments with lab rats (video below), they talked about some innovative marketing tactics used by the on-demand car service, Uber (a great idea that is being very well-executed globally, by the way, if you haven't tried them yet!).

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The Post-Marathon Tragedy Dunkin' Donuts Campaign You Won't See

[fa icon="calendar'] Mon, Apr 22, 2013 / by David Dallaire posted in Brand, Leadership, Communication Strategy

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“Dunkin’ – The “No Holes Barred” Donut Trusted by Homeland Security"

“Dunkin’ Coffee and Donuts– A Joint Task Force That Gets The Job Done” 

“Dunkin’, The Only Coffee With a Security Clearance”

“Dunkin’ – First Caffeinators for First Responders…” 

When "Opportunities" Are Not That At All...

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The Big Fix for Marketing Message Gaps

[fa icon="calendar'] Mon, Apr 15, 2013 / by Therese Beale posted in Storytelling, Communication Strategy, Marketing Message

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