--- title: The Big Fix for Marketing Message Gaps description: Delivering an effective marketing message in the crowded world of new media is more difficult than ever as anyone with a mobile device has become a image: https://www.fennec.co/hs-fs/file-29593093-jpg/images/marketingmessage.jpg --- [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) - [Home](https://www.fennec.co) - [Services](https://www.fennec.co/services) - [Our Team](https://www.fennec.co/our-team) - [Testimonials](https://www.fennec.co/testimonials) - [Blog](https://www.fennec.co/blog) [![phone-icon](https://www.fennec.co/hs-fs/hubfs/images/phone-icon.png?width=35&name=phone-icon.png)](https://www.fennec.co/contact-us-2016)   [![email-icon](https://www.fennec.co/hs-fs/hubfs/images/email-icon.png?width=35&name=email-icon.png)](https://www.fennec.co/contact-us-2016) CONTACT US 1 ![featured image 1](https://www.fennec.co/hs-fs/file-29593093-jpg/images/marketingmessage.jpg) Communication Strategy # The Big Fix for Marketing Message Gaps By [Therese Beale](https://www.fennec.co/blog/author/therese-beale) April 15, 2013 ### Posts by Topic - 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[Market Trends (2)](https://www.fennec.co/blog/topic/market-trends) - [Marketing (3)](https://www.fennec.co/blog/topic/marketing) - [Marketing Message (3)](https://www.fennec.co/blog/topic/marketing-message) - [Marketing Strategy (15)](https://www.fennec.co/blog/topic/marketing-strategy) - [Marketing Technology (2)](https://www.fennec.co/blog/topic/marketing-technology) - [Networking (2)](https://www.fennec.co/blog/topic/networking) - [New Product Launch (2)](https://www.fennec.co/blog/topic/new-product-launch) - [Planning (4)](https://www.fennec.co/blog/topic/planning) - [PR (1)](https://www.fennec.co/blog/topic/pr) - [Product Development (3)](https://www.fennec.co/blog/topic/product-development) - [Relationship Marketing (4)](https://www.fennec.co/blog/topic/relationship-marketing) - [Seattle (1)](https://www.fennec.co/blog/topic/seattle) - [Seattle Consultant (2)](https://www.fennec.co/blog/topic/seattle-consultant) - [Small Business (2)](https://www.fennec.co/blog/topic/small-business) - [Social Media (4)](https://www.fennec.co/blog/topic/social-media) - [Storytelling (2)](https://www.fennec.co/blog/topic/storytelling) - [Strategic Planning (12)](https://www.fennec.co/blog/topic/strategic-planning) - [Superbowl (1)](https://www.fennec.co/blog/topic/superbowl) - [Trade shows (1)](https://www.fennec.co/blog/topic/trade-shows) - [TV Advertising (1)](https://www.fennec.co/blog/topic/tv-advertising) - [Twitter (1)](https://www.fennec.co/blog/topic/twitter) - [Video (1)](https://www.fennec.co/blog/topic/video) - [Video Marketing (3)](https://www.fennec.co/blog/topic/video-marketing) - [Women in Inovation (3)](https://www.fennec.co/blog/topic/women-in-inovation) - [Zipcar (1)](https://www.fennec.co/blog/topic/zipcar) Search ![marketingmessage](https://www.fennec.co/hs-fs/file-29593093-jpg/images/marketingmessage.jpg) Delivering an effective marketing message is more difficult than ever. Anyone with a mobile device has become a social marketer, filling the environment with noise. When communication breaks down, time is wasted, misunderstandings mount and business-building opportunities are lost.  Our team messaging expert [Therese Beale](https://www.fennec.co/therese-beale) of Beale Communication Planning offers **Three Clues Your Marketing Messaging is Broken.** She suggests three reasons your messages may be falling through the cracks (and the secret sauce to help get you back on track).   ## **WARNING SIGNS:** - Too many messages - It's all about us, not about you - Random rambling storytelling ## **THE QUANDARY:** - Disconnected - Unable to answer the questions about who matters most. - Undifferentiated - Not standing out. - Irrelevant - The stories are not worth sharing. ## **THE FIX:** - [Audience Focus](https://www.fennec.co/audience-management) - Get clear on what they think, feel and know. - [Brand Alignment](https://www.fennec.co/branding/) - Leverage your strengths consistently. - Show Evidence - Tell credible stories that resonate (forget the rest). Fennec Marketing Group helps you re-evaluate where you stand in the market and define the space where you can stand alone and reap the benefit of being “the simple choice.” Our **BrandSpark™** process builds a Brand that delivers benefits to every part of your business: [Contact us about the **BrandSpark™** process here](https://www.fennec.co/branding/).   | ## **[![theresebeale](https://www.fennec.co/hs-fs/file-13839802-png/images/theresebeale1.png?width=120&height=140&name=theresebeale1.png)](https://www.fennec.co/therese-beale)** ## **About the Author:** ## **[Therese Beale](https://www.fennec.co/therese-beale)** Creative Direction, Messaging, PR Therese Beale helps organizations tell stories that inspire steadfast relationships and compelling results in their marketing, sales and product development programs. A former journalist and public relations agency executive, Therese developed The Lucid Method TM, a messaging model that emphasizes audience analysis, cultural alignment and evidence development to ensure communication is clear, consistent and credible. She offers strategic message management, development and training for leading consumer & retail brands, professional service firms and nonprofits in the U.S. and internationally.  | | --- | ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Customer Centric (18)](https://www.fennec.co/blog/topic/customer-centric) - [Customer-first (17)](https://www.fennec.co/blog/topic/customer-first) - [Leadership (15)](https://www.fennec.co/blog/topic/leadership) - [Marketing Strategy (15)](https://www.fennec.co/blog/topic/marketing-strategy) - [Branding Strategy (12)](https://www.fennec.co/blog/topic/branding-strategy) - [Strategic Planning (12)](https://www.fennec.co/blog/topic/strategic-planning) - [Brand (9)](https://www.fennec.co/blog/topic/brand) - [Business Identity (6)](https://www.fennec.co/blog/topic/business-identity) - [Communication Strategy (6)](https://www.fennec.co/blog/topic/communication-strategy) - [Execution (4)](https://www.fennec.co/blog/topic/execution) - [Planning (4)](https://www.fennec.co/blog/topic/planning) - [Relationship Marketing (4)](https://www.fennec.co/blog/topic/relationship-marketing) - [Social Media (4)](https://www.fennec.co/blog/topic/social-media) - [Innovation (3)](https://www.fennec.co/blog/topic/innovation) - [Management (3)](https://www.fennec.co/blog/topic/management) - [Market Research (3)](https://www.fennec.co/blog/topic/market-research) - [Marketing (3)](https://www.fennec.co/blog/topic/marketing) - [Marketing Message (3)](https://www.fennec.co/blog/topic/marketing-message) - [Product Development (3)](https://www.fennec.co/blog/topic/product-development) - [Video Marketing (3)](https://www.fennec.co/blog/topic/video-marketing) ![mt-0447-home-bg6.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Assets_Crystal_Theme_2016/Image/mt-0447-home-bg6.jpg?width=1900&name=mt-0447-home-bg6.jpg "mt-0447-home-bg6.jpg") ![fennec-trans-3](https://www.fennec.co/hs-fs/hubfs/images/Fennec%20Logo/fennec-trans-3.png?width=273&name=fennec-trans-3.png)   [david@fennec.co](mailto:david@fennec.co) 1-425-605-7700 21240 NE 10th Pl, Sammamish, WA 98074 CONNECT WITH US [![icon_facebook](https://www.fennec.co/hs-fs/hub/172834/file-1361201356.png?width=32&name=file-1361201356.png)](https://www.facebook.com/Fennec) [![icon_linkedin](https://www.fennec.co/hs-fs/hub/172834/file-1361201346.png?width=32&name=file-1361201346.png)](https://www.linkedin.com/company/fennec-marketing-group) [![icon_twitter](https://www.fennec.co/hs-fs/hub/172834/file-1358650864.png?width=32&name=file-1358650864.png)](https://twitter.com/FennecListens)    Copyright ©Fennec Marketing Group Privacy Policy