Customer-First Conversations

6 Psychology Studies to Conquer Branding

[fa icon="calendar'] Tue, Feb 06, 2018 / by Emi Noda posted in Branding Strategy, Marketing Message

[fa icon="comment"] 0 Comments

If you lack an understanding of Psychology, you have little chance of being successful in marketing. Psychology is the study of human behavior, which is primary to effective marketing. To understand people’s behavior is to understand what they want and need.

Read More [fa icon=long-arrow-right"]

The "Negligence" of JetBlue "De-Branding" for Wall Street

[fa icon="calendar'] Mon, Jan 12, 2015 / by David Dallaire posted in Branding Strategy

[fa icon="comment"] 0 Comments

Negligence In Any Culture

One of my favorite moments of learning Japanese was years ago when I was visiting my company's rural warehouse and meeting with our team there. In Japanese, there is a term "Kanpeki-shugi" or "Perfectionism" ( 完璧主義) often used to describe someone who goes above and beyond ALL the time to ensure everything is done JUST right (and there are a LOT of folks like this in Japan, thankfully!). When I asked the staff there that day what is the opposite of "Kanpeki-shugi" they immediately responded: "ii-kagen" which can be "Irresponsible", "Sloppy", "Lax", "Lazy", or "Negligent" (いい加減).

Today, let's talk about "Negligent" (いい加減).

 

Read More [fa icon=long-arrow-right"]

Branding For Small Businesses: Aspiring to Be a National Brand - Part II

[fa icon="calendar'] Thu, Sep 12, 2013 / by David Dallaire posted in Business Identity, Branding Strategy, Brand, Small Business

[fa icon="comment"] 0 Comments

This is Part II of our discussion on understanding Branding for Small Businesses and what's involved involving into a National Brand. For those who may have missed out on Part I, please click here.

The Small Business Brand Challenge: How To "Simplify Choice"

As a Small Business, you sometimes might go through some of these emotions:

Read More [fa icon=long-arrow-right"]

"Limited Edition" Brand Synergy - Making Something Remarkable Happen

[fa icon="calendar'] Thu, Sep 05, 2013 / by David Dallaire posted in Branding Strategy, Product Development, International Business

[fa icon="comment"] 0 Comments

Partnering As A Means To Improve Brand Value

When you really want to show your visiting guests you care and will give them the very best, do you serve them instant coffee?

You might be wondering if someone has gone crazy, but depending on where you live, the answer might be "yes!", because it is a Brand of instant coffee that is perceived to be above and beyond all the rest, and has continually managed that perception through its messaging, advertising, store placement and partnerships.

While some of this has changed since the "coffee revolution" started by Starbucks swept into Japan, the path to being a higher value Brand is still a great example.

Read More [fa icon=long-arrow-right"]

Branding For Small Businesses Part I - Aspiring to be a National Brand

[fa icon="calendar'] Tue, Sep 03, 2013 / by David Dallaire posted in Brand, Business Identity, Branding Strategy

[fa icon="comment"] 0 Comments

What You Need to Know About Branding

Branding is hard - for any business - in part because it is not as well understood as many businesses think. But for smaller businesses, it is even harder because it requires resources and skills you don't normally need to keep in-house.

Read More [fa icon=long-arrow-right"]

Almond Roca - Thinking "Big" is easier when when you think "Global" like Brown & Haley

[fa icon="calendar'] Tue, Jun 25, 2013 / by David Dallaire posted in Brand, Business Identity, Branding Strategy, Product Development, Almond Roca

[fa icon="comment"] 0 Comments

With an Almond Roca can sitting on my desk each day, I thought of an exercise recently while pondering possibilities for one of my favorite local Brands here in the Pacific Northwest - Brown & Haley - the makers of Almond Roca.

Read More [fa icon=long-arrow-right"]

How to Have Client Conversations in Your Sleep

[fa icon="calendar'] Tue, Mar 19, 2013 / by Jennifer O'Brien posted in Business Identity, Branding Strategy, Video, Video Marketing

[fa icon="comment"] 0 Comments

This week we are posting from a guest - our own Jennifer O'Brien of Pyramide Productions shares some perspective on the role of video content:

Read More [fa icon=long-arrow-right"]

Strategic Brand Development by Rethinking the Customer Experience

[fa icon="calendar'] Thu, Mar 14, 2013 / by David Dallaire posted in Brand, Customer-first, Branding Strategy

[fa icon="comment"] 0 Comments

Modern Challenges to Brand Development

Strategic Brand Development is driven in part by changing customer needs, emerging technologies and competition.  With both the fragmentation of communications channels and the ease of crossing borders and entering markets, it is more difficult than ever to create and maintain a brand that is meaningfully differentiated in the mind of the customer.

Read More [fa icon=long-arrow-right"]

Please share this article!

Subscribe to Email Updates

Recent Posts