What do YOU look for when watching the Super Bowl ads during America's biggest TV day of the year? If you are like most of us, you are looking to get a good laugh, or just be left with a bit of a "Wow!" factor...but put yourself in the shoes of a Marketer, and this year why not enjoy the view through the lens of a Branding Consultant?
How common is it for a company to misidentify who their real customer is? If faced with this huge issue, what steps can a business take to identify the problem and re-align with their true customer base?
What are the first steps a company needs to take when considering international expansion?
“Think Big”. When creating a branding strategy when you are small and just starting out, it’s hard to step back from your business and imagine your own success beyond your immediate geographic area or current customer base.