Customer-First Conversations

The Super Bowl Ad Preview - A Valid Brand Strategy? [videos]

[fa icon="calendar'] Thu, Jan 31, 2013 / by David Dallaire posted in Branding Strategy, TV Advertising

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What do YOU look for when watching the Super Bowl ads during America's biggest TV day of the year? If you are like most of us, you are looking to get a good laugh, or just be left with a bit of a "Wow!" factor...but put yourself in the shoes of a Marketer, and this year why not enjoy the view through the lens of a Branding Consultant?

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Marketing Matters: Identifying the Real Customer

[fa icon="calendar'] Tue, Jan 01, 2013 / by David Dallaire posted in Business Identity, Branding Strategy, Customer Centric

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How common is it for a company to misidentify who their real customer is?  If faced with this huge issue, what steps can a business take to identify the problem and re-align with their true customer base?

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What are the first steps when considering international expansion?

[fa icon="calendar'] Tue, Dec 18, 2012 / by Fennec Team posted in Branding Strategy, International Business

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What are the first steps a company needs to take when considering international expansion?

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"Think Big" Small Business Branding Strategy

[fa icon="calendar'] Sun, Oct 28, 2012 / by David Dallaire posted in Branding Strategy

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“Think Big”.  When creating a branding strategy when you are small and just starting out, it’s hard to step back from your business and imagine your own success beyond your immediate geographic area or current customer base. 

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