Customer-First Conversations

David Dallaire


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Post MODEX Interview - Kevin Ledversis from Newcastle Systems

[fa icon="calendar'] Tue, May 08, 2018 / by David Dallaire posted in Interview, Market Trends

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This week we are trying something new – a podcast! “The Listening Corner” was an idea that was given to me by people who have told me I am a good interviewer and others who said my voice “should be on radio”. For the record, they are not the same people.  “The Listening Corner” is going to be a place where I can share what I enjoy – listening to the world of small and medium businesses and learning about the possibilities they have in their world. It’s a fascinating place that most entrepreneurs already know – one where you are constantly learning, creating as you go, trying not to reinvent the wheel, and navigating through a business world that is much bigger than you and won’t always notice the importance of your mission – nor understand it.

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An Effective Management Lesson: Give Away Your Power

[fa icon="calendar'] Tue, Mar 13, 2018 / by David Dallaire posted in Customer-first, Management, Marketing Strategy

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Now You Work for Everyone

Welcome to management! Yes, at some point in our careers many of us will be recognized for some combination of talent, hard work, achievements, saying the right thing (or the wrong thing at the right time), potential and luck (sorry, but luck is always a part of it too. You’re not that special). 

Colleagues you were working side-by-side with yesterday and other managers who you will not be seeing every morning at the managers meeting will both be expecting you to take charge and whip your team into the high-performing model of efficiency and effectiveness you were to get that promotion!

Right?

Well, it’s not really like that…

In reality, that team of 30 people you were part of that now reports to you? You are actually working for them now.

That’s right. YOU WORK FOR THEM.

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Happy Dr. Seuss Day...

[fa icon="calendar'] Fri, Mar 02, 2018 / by David Dallaire posted in Celebration

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"A friend reminded me (again) today that today was Dr. Seuss day. 
Here is a short, quick tribute to the spirit of the Dr. for everyone still in the office today….enjoy."

Happy Dr. Seuss Day.
I think we should have more fun today.

Friday, workday,
Not a play day.
Traffic congestion,
Morning indigestion.
Pitter patter,
The keyboards clatter.
Cafeteria eating,
Yet another meeting.
Number crunching,
Even while lunching.

But today be free,
To take your leave,
Loosening ties,
Saying goodbyes.
Hookey or Hockey,
Eat some Road called Rocky.
Kick off your heels,
Hear your own squeals.
Sneak out the door,
Enjoy life more.

Today is a gift
To give you a lift.
Be your own whimsy,
Chimpanz-easy.
Sing out loud,
Wear your colors proud.
Start today anew,
As YOU would like to do. 

And when you laugh out loud like a Moose on the loose being goosed,
Give a thankful nod for your new juice – from Dr. Seuss.

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Why the Growth of Digital Advertising Doesn't Really Mean Anything

[fa icon="calendar'] Thu, Jan 15, 2015 / by David Dallaire posted in Digital Advertising

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Another Imaginary Milestone for Digital Advertising

Last year we were told that the world of Digital Advertising has reached another amazing milestone, apparently now expected to account for over 25% of total global ad spend this year (See a summary here). 

So what?

Given that so much of our time is now spent in front of the various array of monitors we all hold in our possesion - laptops, tablets, smartphones, e-readers, etc. - is this really such a milestone?

More importantly, is "digital advertising" really differentiating itself in any meaningful way that makes this transition of ad-spending significant?

Unfortunately, if it is differentiating itself, it might only be making itself even MORE irrelevant than mass media advertising.

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The "Negligence" of JetBlue "De-Branding" for Wall Street

[fa icon="calendar'] Mon, Jan 12, 2015 / by David Dallaire posted in Branding Strategy

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Negligence In Any Culture

One of my favorite moments of learning Japanese was years ago when I was visiting my company's rural warehouse and meeting with our team there. In Japanese, there is a term "Kanpeki-shugi" or "Perfectionism" ( 完璧主義) often used to describe someone who goes above and beyond ALL the time to ensure everything is done JUST right (and there are a LOT of folks like this in Japan, thankfully!). When I asked the staff there that day what is the opposite of "Kanpeki-shugi" they immediately responded: "ii-kagen" which can be "Irresponsible", "Sloppy", "Lax", "Lazy", or "Negligent" (いい加減).

Today, let's talk about "Negligent" (いい加減).

 

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How The Word "Riots" Enhanced a City's Branding After the SuperBowl

[fa icon="calendar'] Tue, Feb 04, 2014 / by David Dallaire posted in Twitter, Social Media, Superbowl

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Twitter As A Peek Into Group Conciousness

Large media events, natural disasters, sports championships and celebrity/politico faux pas' are all natural drivers of large volumes of Twitter traffic.  With every explosion of tweets driven by one of these events, we all learn a little something we didn't know about our subject before (and admittedly sometimes wish we didn't know).

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Branding For Small Businesses: Aspiring to Be a National Brand - Part II

[fa icon="calendar'] Thu, Sep 12, 2013 / by David Dallaire posted in Business Identity, Branding Strategy, Brand, Small Business

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This is Part II of our discussion on understanding Branding for Small Businesses and what's involved involving into a National Brand. For those who may have missed out on Part I, please click here.

The Small Business Brand Challenge: How To "Simplify Choice"

As a Small Business, you sometimes might go through some of these emotions:

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Women in Innovation: The Labor Day Triumph of Diana Nyad

[fa icon="calendar'] Sat, Sep 07, 2013 / by David Dallaire posted in Leadership, Women in Inovation

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Taking Inspiration From Those Who Already Made It Happen

The amazing achievement of Diana Nyad this week is a great reminder during our Labor Day holiday last week that inspiration comes from many places. Completing the 110 mile swim (110 miles!?!) on her fifth and final try, she is both an inspiration and model for persistence for men and women alike (see the full story of her finish here).

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