Are we expanding the scope of “Design”, or evolving a more holistic view of we think about business?
If you’re wondering what the question is about, it refers to two separate things I see trending out there in the world of marketing and business management. While much of the chatter out there is taking place as two separate discussions, one about the potential extinction of the current agency-client model and the other a more high-level movement to rethink how businesses organize and execute on all levels in a different manner – one that leverages many principles of design.