Customer-First Conversations

What is “Business Design”?

[fa icon="calendar'] Thu, May 16, 2019 / by David Dallaire posted in Brand, Market Research, Market Trends

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Are we expanding the scope of “Design”, or evolving a more holistic view of we think about business?

If you’re wondering what the question is about, it refers to two separate things I see trending out there in the world of marketing and business management. While much of the chatter out there is taking place as two separate discussions, one about the potential extinction of the current agency-client model and the other a more high-level movement to rethink how businesses organize and execute on all levels in a different manner – one that leverages many principles of design.

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10 ways to Find More Information About Your Prospect (Future Customers)

[fa icon="calendar'] Fri, Jun 22, 2018 / by Emi Noda posted in Social Media, Networking, Market Research

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“Account-based Marketing (ABM)” is now a “thing” with its own acronym that is driving a lot of renewed interest in customer and prospect research as it starts to automate some processes in this space. While we won’t go into a definition of ABM, our thoughts about it or our feelings about acronyms, we thought it would be a good idea to share some practical tips on researching your prospects that are relevant both for a sales and a marketing role.

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Market Research: A Must for Every Business

[fa icon="calendar'] Thu, May 26, 2016 / by Fennec Team posted in Market Research

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Market research sounds like something that only the big boys should be into, but even a small business should at least consider conducting a few research cycles. Market research allows you to understand your customers, keep your company relevant to market changes, and can allow you to set realistic goals that reflect the status of your audience. There are a few ways to conduct an effective market research campaign without having to break the bank.

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