Customer-First Conversations

Branding For Small Businesses: Aspiring to Be a National Brand - Part II

[fa icon="calendar'] Thu, Sep 12, 2013 / by David Dallaire posted in Business Identity, Branding Strategy, Brand, Small Business

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This is Part II of our discussion on understanding Branding for Small Businesses and what's involved involving into a National Brand. For those who may have missed out on Part I, please click here.

The Small Business Brand Challenge: How To "Simplify Choice"

As a Small Business, you sometimes might go through some of these emotions:

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Branding For Small Businesses Part I - Aspiring to be a National Brand

[fa icon="calendar'] Tue, Sep 03, 2013 / by David Dallaire posted in Brand, Business Identity, Branding Strategy

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What You Need to Know About Branding

Branding is hard - for any business - in part because it is not as well understood as many businesses think. But for smaller businesses, it is even harder because it requires resources and skills you don't normally need to keep in-house.

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Almond Roca - Thinking "Big" is easier when when you think "Global" like Brown & Haley

[fa icon="calendar'] Tue, Jun 25, 2013 / by David Dallaire posted in Brand, Business Identity, Branding Strategy, Product Development, Almond Roca

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With an Almond Roca can sitting on my desk each day, I thought of an exercise recently while pondering possibilities for one of my favorite local Brands here in the Pacific Northwest - Brown & Haley - the makers of Almond Roca.

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How to Have Client Conversations in Your Sleep

[fa icon="calendar'] Tue, Mar 19, 2013 / by Jennifer O'Brien posted in Business Identity, Branding Strategy, Video, Video Marketing

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This week we are posting from a guest - our own Jennifer O'Brien of Pyramide Productions shares some perspective on the role of video content:

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Marketing Matters: Identifying the Real Customer

[fa icon="calendar'] Tue, Jan 01, 2013 / by David Dallaire posted in Customer Centric, Business Identity, Branding Strategy

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How common is it for a company to misidentify who their real customer is?  If faced with this huge issue, what steps can a business take to identify the problem and re-align with their true customer base?

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Building Your Business Identity

[fa icon="calendar'] Sat, Sep 17, 2011 / by David Dallaire posted in Business Identity

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This presentation was given to an audience of business leaders looking at extending the reach and impact of their brands.

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