Customer-First Conversations

"Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part II

[fa icon="calendar'] Wed, Mar 21, 2012 / by David Dallaire posted in Leadership, Fennec Consulting, David Dallaire, Innovation, Ad Agency Model

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Inspired by a recent client question about the need for a new agency model, yesterday in Part I we delved into the changes going on in the world that have been responsible for driving new types of innovation in the agency business. Today, we'll look at some of the innovative things going on out there that impressed me during my recent visits with seven different agencies from Tokyo, Boston and Seattle.

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