Another Imaginary Milestone for Digital Advertising
Last year we were told that the world of Digital Advertising has reached another amazing milestone, apparently now expected to account for over 25% of total global ad spend this year (See a summary here).
Given that so much of our time is now spent in front of the various array of monitors we all hold in our possesion - laptops, tablets, smartphones, e-readers, etc. - is this really such a milestone?
More importantly, is "digital advertising" really differentiating itself in any meaningful way that makes this transition of ad-spending significant?
Unfortunately, if it is differentiating itself, it might only be making itself even MORE irrelevant than mass media advertising.