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Why the Growth of Digital Advertising Doesn't Really Mean Anything

[fa icon="calendar'] Thu, Jan 15, 2015 / by David Dallaire posted in Digital Advertising

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Another Imaginary Milestone for Digital Advertising

Last year we were told that the world of Digital Advertising has reached another amazing milestone, apparently now expected to account for over 25% of total global ad spend this year (See a summary here). 

So what?

Given that so much of our time is now spent in front of the various array of monitors we all hold in our possesion - laptops, tablets, smartphones, e-readers, etc. - is this really such a milestone?

More importantly, is "digital advertising" really differentiating itself in any meaningful way that makes this transition of ad-spending significant?

Unfortunately, if it is differentiating itself, it might only be making itself even MORE irrelevant than mass media advertising.

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