This week we are trying something new – a podcast! “The Listening Corner” was an idea that was given to me by people who have told me I am a good interviewer and others who said my voice “should be on radio”. For the record, they are not the same people. “The Listening Corner” is going to be a place where I can share what I enjoy – listening to the world of small and medium businesses and learning about the possibilities they have in their world. It’s a fascinating place that most entrepreneurs already know – one where you are constantly learning, creating as you go, trying not to reinvent the wheel, and navigating through a business world that is much bigger than you and won’t always notice the importance of your mission – nor understand it.
As most of you know, we do a lot of work in the world of logistics, manufacturing and distribution. Industries that aren’t often known for their marketing presence, but just like everyone else, need it to reach their audience and build their business.
This week we spoke with Kevin Ledversis, Director of Sales at Newcastle Systems out of Haverhill, MA. Kevin recently exhibited at the MODEX show, known as “leading trade show for supply chain, manufacturing and distribution industries” in Atlanta, and our discussion focuses on things he saw and learned from other exhibitors this year and other major trends in the industry. I hope you enjoy it.
Do you, or someone you know, run a business and would like to share some thoughts on what matters to that business and your industry? Feel free to send your suggestions or topics you’d like to hear about and we’ll be happy to bring them to you.