--- title: How a business can start creating more loyal and profitable customer relationships description: To create more loyal and profitable customer relationships, first ask yourself “Would I enjoy being my own customer/client?”. You will look at your b image: https://www.fennec.co/hs-fs/file-18488122-jpg/images/guaranteesample1.jpg --- [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) - [Home](https://www.fennec.co) - [Services](https://www.fennec.co/services) - [Our Team](https://www.fennec.co/our-team) - [Testimonials](https://www.fennec.co/testimonials) - [Blog](https://www.fennec.co/blog) [![phone-icon](https://www.fennec.co/hs-fs/hubfs/images/phone-icon.png?width=35&name=phone-icon.png)](https://www.fennec.co/contact-us-2016)   [![email-icon](https://www.fennec.co/hs-fs/hubfs/images/email-icon.png?width=35&name=email-icon.png)](https://www.fennec.co/contact-us-2016) CONTACT US 1 ![featured image 1](https://www.fennec.co/hs-fs/file-18488122-jpg/images/guaranteesample1.jpg) Customer Loyalty # How a business can start creating more loyal and profitable customer relationships ![](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) October 30, 2012 ### Posts by Topic - 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EVERY business can do this in one form or another. I’m always amazed when companies like Zappos get so much press for their guarantee, because it means so many others have still not figured out the value of doing this.  My sense is that managers are more afraid of how it might negatively impact their bottom line, rather than thinking more about how it might motivate their employees to innovate, improve service and be creative in retaining their best customers!  **The real secret?**   It massively simplifies the management structure and business processes within your company, but that is a big topic to cover another day. **Download "[The Customer-First Business Model](https://www.fennec.co/download-your-copy-of-the-customer-first-business-model-white-paper-today)" White Paper.** [![WP Customer First Icon](https://www.fennec.co/Portals/172834/images/WP%20Customer-First%20Icon.png?width=256&height=249&name=WP%20Customer-First%20Icon.png)](https://www.fennec.co/download-your-copy-of-the-customer-first-business-model-white-paper-today) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Customer Centric (18)](https://www.fennec.co/blog/topic/customer-centric) - [Customer-first (17)](https://www.fennec.co/blog/topic/customer-first) - [Leadership (15)](https://www.fennec.co/blog/topic/leadership) - [Marketing Strategy (15)](https://www.fennec.co/blog/topic/marketing-strategy) - [Branding Strategy (12)](https://www.fennec.co/blog/topic/branding-strategy) - [Strategic Planning (12)](https://www.fennec.co/blog/topic/strategic-planning) - [Brand (9)](https://www.fennec.co/blog/topic/brand) - [Business Identity (6)](https://www.fennec.co/blog/topic/business-identity) - [Communication Strategy (6)](https://www.fennec.co/blog/topic/communication-strategy) - [Execution (4)](https://www.fennec.co/blog/topic/execution) - [Planning (4)](https://www.fennec.co/blog/topic/planning) - [Relationship Marketing (4)](https://www.fennec.co/blog/topic/relationship-marketing) - [Social Media (4)](https://www.fennec.co/blog/topic/social-media) - [Innovation (3)](https://www.fennec.co/blog/topic/innovation) - [Management (3)](https://www.fennec.co/blog/topic/management) - [Market Research (3)](https://www.fennec.co/blog/topic/market-research) - [Marketing (3)](https://www.fennec.co/blog/topic/marketing) - [Marketing Message (3)](https://www.fennec.co/blog/topic/marketing-message) - [Product Development (3)](https://www.fennec.co/blog/topic/product-development) - [Video Marketing (3)](https://www.fennec.co/blog/topic/video-marketing) ![mt-0447-home-bg6.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Assets_Crystal_Theme_2016/Image/mt-0447-home-bg6.jpg?width=1900&name=mt-0447-home-bg6.jpg "mt-0447-home-bg6.jpg") ![fennec-trans-3](https://www.fennec.co/hs-fs/hubfs/images/Fennec%20Logo/fennec-trans-3.png?width=273&name=fennec-trans-3.png)   [david@fennec.co](mailto:david@fennec.co) 1-425-605-7700 21240 NE 10th Pl, Sammamish, WA 98074 CONNECT WITH US [![icon_facebook](https://www.fennec.co/hs-fs/hub/172834/file-1361201356.png?width=32&name=file-1361201356.png)](https://www.facebook.com/Fennec) [![icon_linkedin](https://www.fennec.co/hs-fs/hub/172834/file-1361201346.png?width=32&name=file-1361201346.png)](https://www.linkedin.com/company/fennec-marketing-group) [![icon_twitter](https://www.fennec.co/hs-fs/hub/172834/file-1358650864.png?width=32&name=file-1358650864.png)](https://twitter.com/FennecListens)    Copyright ©Fennec Marketing Group Privacy Policy