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Appearance on “Mind Your Business” Radio Program – Branding

December 11, 2011

This is a discussion (click here) on the relevance of Branding for today’s small and medium businesses, a bit of history on the market disruption created by Lands’ End in Japan, and how Branding is more about the CEO and culture than it is about Marketing.  Originally aired live December 10, 2011 on KKOL 1300 (KKOL.com), hosted by Robbin Block. My segment starts from the 27:10 mark.