Is the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business? A customer-centric culture relies heavily on listening carefully and understand this reality. In order to increase our understanding, today we turn to thoroughly tested social psychology research for some new and not-so-new insights.
Despite all of our individual differences, our brains are prone to react in a highly similar manner in certain situations. Understanding some these subtleties in the human mind can help you find creative ways to ethically move more buyers to saying "Yes!" to your products or services.
Psychology can increase your conversions by interacting with your customers in a more intelligent, and almost subliminal way. The infographic from HelpScout.net shows a summary of 10 studies to learn how to apply a little science to your marketing:
Take special note of study #8:
Stand for something.
If you stand for something and the vision is clear, then consumers with the same values will be more likely to become customers. As the study shows, 64% said their purchasing decision was based on this psychological factor.
Drilling deeper into the psychology of your customer is at the core of an effective marketing strategy. Ultimately, the insights gleaned from listening, observing and interpreting both visible and invisible behaviors are what lets you develop the "story" that really matters and resonates with your audience.
If you feel you are not always telling your story the way you think you should and are interested in taking action, contact us. We can help.