Strategic Planning

Strategic Planning exercise helps drive these outcomes
Strategic Planning

Fennec Marketing Group specializes in developing a stronger strategic planning discipline in our client’s organizations.


There are a variety of strategic planning models, including goals-based, issues-based, organic and scenario.

Facilitating a process that is centered around business objectives and addresses your core challenges is critical to bringing clarity and purpose to your planning and goal setting.

A facilitated Strategic Planning exercise helps drive these outcomes:

  • Improved clarity of mission and organizational purpose
  • Simplified organizational and execution alignment with core objectives
  • Higher internal support for and agreement with new initiatives
  • Stronger alignment of your internal culture and external perception

Strategic planning serves a variety of purposes in organizations, including to:

  1. Clearly define the purpose of the organization and to establish realistic goals.and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation.
  2. Communicate those goals and objectives to the organization’s constituents.
  3. Develop a sense of ownership of the plan.
  4. Ensure the most effective use is made of the organization’s resources by focusing the resources on the key priorities.
  5. Provide a base from which progress can be measured and establish a mechanism for informed change when needed.
  6. Listen to everyone’s opinions in order to build consensus about where the organization is going.

We can provide assistance and expertise either as a resource to help develop your business strategy or as a facilitator for your team that is managing the process.

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