--- title: Product Development description: New product development (NPD) is the complete process of bringing a new product to market. Developing successful new products includes three key processes that can play critical role image: https://www.fennec.co/hubfs/images/product-development.jpeg --- [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) - [Home](https://www.fennec.co) - [Services](https://www.fennec.co/services) - [Our Team](https://www.fennec.co/our-team) - [Testimonials](https://www.fennec.co/testimonials) - [Blog](https://www.fennec.co/blog) [![phone-icon](https://www.fennec.co/hs-fs/hubfs/images/phone-icon.png?width=35&name=phone-icon.png)](https://www.fennec.co/contact-us-2016)   [![email-icon](https://www.fennec.co/hs-fs/hubfs/images/email-icon.png?width=35&name=email-icon.png)](https://www.fennec.co/contact-us-2016) CONTACT US ![product-development](https://www.fennec.co/hubfs/images/product-development.jpeg "product-development") # Product Development Developing successful new products includes three key processes that can play critical role. [Market Research  -  ](https://www.fennec.co/why-conduct-market-research)[Brand Development  -  ](https://www.fennec.co/brand-development)[Strategic Planning  -  ](https://www.fennec.co/strategic-planning)[Product Development  - ](https://www.fennec.co/product-development)[Audience Management  - ](https://www.fennec.co/audience-management)[Direct Marketing  - ](https://www.fennec.co/direct-marketing)[Inbound Marketing  - ](https://www.fennec.co/inbound-marketing)[PR](https://www.fennec.co/pr) ###### Product Development ***New product development (NPD) is the complete process of bringing a new product to market.*** ![product](https://www.fennec.co/hs-fs/hubfs/Imported%20sitepage%20images/product.jpg?width=900&name=product.jpg) **There are two parallel paths involved in the NPD process:** 1. One involves the idea generation, product design and detail engineering. 2. The other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. **The stages of product development include:** - Idea Generation - Idea Screening - Concept Development and Testing - Business Analysis - Beta Testing and Market Testing - Technical Implementation - Commercialization (often considered post-NPD) - New Product Pricing **Developing successful new products includes three key processes that can play critical role in product development:** **1)  Talk to the customer** **2)  Nurture a project culture** **3)  Keep it focused** ### Contact Us [![hubspot partner](https://no-cache.hubspot.com/cta/default/172834/6a672d92-77c0-4465-a4b0-1b7adc0f4759.png)](https://cta-redirect.hubspot.com/cta/redirect/172834/6a672d92-77c0-4465-a4b0-1b7adc0f4759) ![mt-0447-home-bg6.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Assets_Crystal_Theme_2016/Image/mt-0447-home-bg6.jpg?width=1900&name=mt-0447-home-bg6.jpg "mt-0447-home-bg6.jpg") ![fennec-trans-3](https://www.fennec.co/hs-fs/hubfs/images/Fennec%20Logo/fennec-trans-3.png?width=273&name=fennec-trans-3.png)   [david@fennec.co](mailto:david@fennec.co) 1-425-605-7700 21240 NE 10th Pl, Sammamish, WA 98074 CONNECT WITH US [![icon_facebook](https://www.fennec.co/hs-fs/hub/172834/file-1361201356.png?width=32&name=file-1361201356.png)](https://www.facebook.com/Fennec) [![icon_linkedin](https://www.fennec.co/hs-fs/hub/172834/file-1361201346.png?width=32&name=file-1361201346.png)](https://www.linkedin.com/company/fennec-marketing-group) [![icon_twitter](https://www.fennec.co/hs-fs/hub/172834/file-1358650864.png?width=32&name=file-1358650864.png)](https://twitter.com/FennecListens)    Copyright ©Fennec Marketing Group Privacy Policy