This edition of the "Customer-First Brand" White Paper series is for CEOs, Executives and Business Owners with an eye on improving or starting operations in a foreign market.
With what may still be the world's most demanding consumers, Japan continues to be an attractive marketplace for foreign businesses, but with some very well-known hurdles and challenges to overcome.
Through a case study of three world-famous American catalog companies launching in Japan at almost the same time, this White Paper demonstrates how foreign Brands can compete by remaining true to their own heritage and being "Authentic" in the eyes of the consumer:
Download our White Paper and learn:
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Why Lands' End, LL Bean and Eddie Bauer all had extremely different results from what seemed like identical starting places.
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The limitations of "Localising" in a foreign market and how being too "local" can actually hurt you.
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Elements to consider that will help drive your Marketing Strategy, Operations Governance and local Management Culture.
The Author
David Dallaire was responsible for setting up Operations for both LL Bean and Lands' End in the world's most demanding consumer market - Japan. Since then he has continued to work with clients around the world helping them benefit from developing Customer-First cultures.
