--- title: "Customer-First Conversations: For Simpler, More Strategic Businesses | Leadership" description: "Leadership | \"Customer-First Conversations\" is a blog containing in-depth articles on how businesses benefit by putting customers first." --- [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) [![2020 Fennec Group.png](https://www.fennec.co/hubfs/2020%20Fennec%20Group.png.png "2020 Fennec Group.png")](https://www.fennec.co/) - [Home](https://www.fennec.co) - [Services](https://www.fennec.co/services) - [Our Team](https://www.fennec.co/our-team) - [Testimonials](https://www.fennec.co/testimonials) - [Blog](https://www.fennec.co/blog) [![phone-icon](https://www.fennec.co/hs-fs/hubfs/images/phone-icon.png?width=35&name=phone-icon.png)](https://www.fennec.co/contact-us-2016)   [![email-icon](https://www.fennec.co/hs-fs/hubfs/images/email-icon.png?width=35&name=email-icon.png)](https://www.fennec.co/contact-us-2016) CONTACT US ![Sunset view of the Seattle skyline from Kerry Park, in Seattle, Washington.](https://www.fennec.co/hubfs/Stock%20images/Sunset%20view%20of%20the%20Seattle%20skyline%20from%20Kerry%20Park,%20in%20Seattle,%20Washington..jpeg "Sunset view of the Seattle skyline from Kerry Park, in Seattle, Washington.") # Customer-First Conversations ### Posts by Topic - [Ad Agency Model (1)](https://www.fennec.co/blog/topic/ad-agency-model) - [Almond Roca (1)](https://www.fennec.co/blog/topic/almond-roca) - [Analytics (2)](https://www.fennec.co/blog/topic/analytics) - [Audience Management (1)](https://www.fennec.co/blog/topic/audience-management) - [Brand (9)](https://www.fennec.co/blog/topic/brand) - [Branding Strategy (12)](https://www.fennec.co/blog/topic/branding-strategy) - [Business Identity (6)](https://www.fennec.co/blog/topic/business-identity) - [Celebration (1)](https://www.fennec.co/blog/topic/celebration) - [Communication Strategy (6)](https://www.fennec.co/blog/topic/communication-strategy) - [Conversions (1)](https://www.fennec.co/blog/topic/conversions) - [Customer Centric (18)](https://www.fennec.co/blog/topic/customer-centric) - [Customer Loyalty (2)](https://www.fennec.co/blog/topic/customer-loyalty) - [Customer-first (17)](https://www.fennec.co/blog/topic/customer-first) - [Delivery Gap (1)](https://www.fennec.co/blog/topic/delivery-gap) - [Digital Advertising (1)](https://www.fennec.co/blog/topic/digital-advertising) - [Entrepreneur (2)](https://www.fennec.co/blog/topic/entrepreneur) - [Execution (4)](https://www.fennec.co/blog/topic/execution) - [Google (1)](https://www.fennec.co/blog/topic/google) - [HR (1)](https://www.fennec.co/blog/topic/hr) - [Inbound Marketing (1)](https://www.fennec.co/blog/topic/inbound-marketing) - [Infographic (1)](https://www.fennec.co/blog/topic/infographic) - [Innovation (3)](https://www.fennec.co/blog/topic/innovation) - [Interim CMO (1)](https://www.fennec.co/blog/topic/interim-cmo) - [International Business (2)](https://www.fennec.co/blog/topic/international-business) - [Interview (1)](https://www.fennec.co/blog/topic/interview) - [Launch International (1)](https://www.fennec.co/blog/topic/launch-international) - [Leadership (15)](https://www.fennec.co/blog/topic/leadership) - [Management (3)](https://www.fennec.co/blog/topic/management) - [Market Research (3)](https://www.fennec.co/blog/topic/market-research) - [Market Trends (2)](https://www.fennec.co/blog/topic/market-trends) - [Marketing (3)](https://www.fennec.co/blog/topic/marketing) - [Marketing Message (3)](https://www.fennec.co/blog/topic/marketing-message) - [Marketing Strategy (15)](https://www.fennec.co/blog/topic/marketing-strategy) - [Marketing Technology (2)](https://www.fennec.co/blog/topic/marketing-technology) - [Networking (2)](https://www.fennec.co/blog/topic/networking) - [New Product Launch (2)](https://www.fennec.co/blog/topic/new-product-launch) - [Planning (4)](https://www.fennec.co/blog/topic/planning) - [PR (1)](https://www.fennec.co/blog/topic/pr) - [Product Development (3)](https://www.fennec.co/blog/topic/product-development) - [Relationship Marketing (4)](https://www.fennec.co/blog/topic/relationship-marketing) - [Seattle (1)](https://www.fennec.co/blog/topic/seattle) - [Seattle Consultant (2)](https://www.fennec.co/blog/topic/seattle-consultant) - [Small Business (2)](https://www.fennec.co/blog/topic/small-business) - [Social Media (4)](https://www.fennec.co/blog/topic/social-media) - [Storytelling (2)](https://www.fennec.co/blog/topic/storytelling) - [Strategic Planning (12)](https://www.fennec.co/blog/topic/strategic-planning) - [Superbowl (1)](https://www.fennec.co/blog/topic/superbowl) - [Trade shows (1)](https://www.fennec.co/blog/topic/trade-shows) - [TV Advertising (1)](https://www.fennec.co/blog/topic/tv-advertising) - [Twitter (1)](https://www.fennec.co/blog/topic/twitter) - [Video (1)](https://www.fennec.co/blog/topic/video) - [Video Marketing (3)](https://www.fennec.co/blog/topic/video-marketing) - [Women in Inovation (3)](https://www.fennec.co/blog/topic/women-in-inovation) - [Zipcar (1)](https://www.fennec.co/blog/topic/zipcar) Search [![](https://www.fennec.co/hubfs/Stock%20images/thinking%20woman%20with%20question%20mark%20on%20gray%20wall%20background.jpeg)](https://www.fennec.co/blog/be-the-dumbest-person-in-the-room) [Communication Strategy](https://www.fennec.co/blog/topic/communication-strategy) ## [Be the Dumbest Person in the Room](https://www.fennec.co/blog/be-the-dumbest-person-in-the-room) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-289824295-jpg/images/helen_keller.jpg)](https://www.fennec.co/blog/bid/311823/Women-in-Innovation-The-Labor-Day-Triumph-of-Diana-Nyad) [Leadership](https://www.fennec.co/blog/topic/leadership) ## [Women in Innovation: The Labor Day Triumph of Diana Nyad](https://www.fennec.co/blog/bid/311823/Women-in-Innovation-The-Labor-Day-Triumph-of-Diana-Nyad) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-243486184-png/images/fear_complaints.png)](https://www.fennec.co/blog/bid/306205/Fear-Free-Claim-Handling-is-a-Customer-First-Marketing-Tactic) [Leadership](https://www.fennec.co/blog/topic/leadership) ## [Fear-Free Claim Handling is a Customer-First Marketing Tactic](https://www.fennec.co/blog/bid/306205/Fear-Free-Claim-Handling-is-a-Customer-First-Marketing-Tactic) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-30538098-png/images/dunkin_donuts_quote-resized-600.png)](https://www.fennec.co/blog/bid/285934/The-Post-Marathon-Tragedy-Dunkin-Donuts-Campaign-You-Won-t-See) [Communication Strategy](https://www.fennec.co/blog/topic/communication-strategy) ## [The Post-Marathon Tragedy Dunkin' Donuts Campaign You Won't See](https://www.fennec.co/blog/bid/285934/The-Post-Marathon-Tragedy-Dunkin-Donuts-Campaign-You-Won-t-See) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-18492908-jpg/images/lucy_and_ethel.jpg)](https://www.fennec.co/blog/bid/192774/why-your-business-doesn-t-need-a-cmo) [Leadership](https://www.fennec.co/blog/topic/leadership) ## [Why Your Business Doesn't Need A CMO](https://www.fennec.co/blog/bid/192774/why-your-business-doesn-t-need-a-cmo) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-18465038-jpg/images/banana_peel-resized-600.jpg)](https://www.fennec.co/blog/bid/182685/The-Customer-Worst-Business-Why-Pricing-Software-Is-Not-For-You) [Marketing Strategy](https://www.fennec.co/blog/topic/marketing-strategy) ## [The "Customer-Worst" Business - Why Pricing Software Is Not For You.](https://www.fennec.co/blog/bid/182685/The-Customer-Worst-Business-Why-Pricing-Software-Is-Not-For-You) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-18461669-png/images/120402_planning_sticky.png)](https://www.fennec.co/blog/bid/145231/the-execution-of-good-strategic-planning-be-your-own-client) [Leadership](https://www.fennec.co/blog/topic/leadership) ## [The "Execution" of Good Strategic Planning - Be Your Own Client](https://www.fennec.co/blog/bid/145231/the-execution-of-good-strategic-planning-be-your-own-client) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [![](https://www.fennec.co/hs-fs/file-18493464-jpg/images/mad-scientist-lightning.jpg)](https://www.fennec.co/blog/bid/176572/mad-men-or-mad-scientists-re-thinking-ad-agencies-part-ii) [Leadership](https://www.fennec.co/blog/topic/leadership) ## ["Mad Men" or "Mad Scientists"? Re-Thinking Ad Agencies - Part II](https://www.fennec.co/blog/bid/176572/mad-men-or-mad-scientists-re-thinking-ad-agencies-part-ii) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [Leadership](https://www.fennec.co/blog/topic/leadership) ## [Storytelling as "The Fabric of Society"](https://www.fennec.co/blog/bid/176765/Storytelling-as-The-Fabric-of-Society) ![David Dallaire](https://www.fennec.co/hubfs/images/daviddallaire.jpg) By [David Dallaire](https://www.fennec.co/blog/author/david-dallaire) [All posts](https://www.fennec.co/blog/all) [Next](https://www.fennec.co/blog/topic/leadership/page/2) ![mt-0447-home-bg6.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Assets_Crystal_Theme_2016/Image/mt-0447-home-bg6.jpg?width=1900&name=mt-0447-home-bg6.jpg "mt-0447-home-bg6.jpg") ![fennec-trans-3](https://www.fennec.co/hs-fs/hubfs/images/Fennec%20Logo/fennec-trans-3.png?width=273&name=fennec-trans-3.png)   [david@fennec.co](mailto:david@fennec.co) 1-425-605-7700 21240 NE 10th Pl, Sammamish, WA 98074 CONNECT WITH US [![icon_facebook](https://www.fennec.co/hs-fs/hub/172834/file-1361201356.png?width=32&name=file-1361201356.png)](https://www.facebook.com/Fennec) [![icon_linkedin](https://www.fennec.co/hs-fs/hub/172834/file-1361201346.png?width=32&name=file-1361201346.png)](https://www.linkedin.com/company/fennec-marketing-group) [![icon_twitter](https://www.fennec.co/hs-fs/hub/172834/file-1358650864.png?width=32&name=file-1358650864.png)](https://twitter.com/FennecListens)    Copyright ©Fennec Marketing Group Privacy Policy