Research & Analytics
We help companies solve their most complex branding and strategic challenges in development, marketing and communication.
Your team is in place and product ideas are flowing onto the whiteboard. More market research is needed but understanding the reality of your marketplace is just out of reach. While considering the benefits of a high impact branding consultant, your realize a 12-month delay to market will be too costly and the competition now on your heels will certainly overtake you.
If your company allocates the required time to do market research, there is a fear that by the time you bring out a new product, it might already be outdated. Your best branding consultant choice must have a depth of understanding and sense of urgency to get the product to market.
Research and Analytics from a trusted source with history of success will keep you in the know and on schedule. This is where the Fennec Marketing Group excels.
The era of all things digital brings a new level of speed, efficiency, and sophistication to market research. Taking full advantage of the powerful tools and capabilities that have emerged requires more than technological know-how. Deep expertise is required which is focused squarely on your specific objectives.
A strong business plan requires that you go beyond intuition. Your idea needs support with fact-based market research. Investors need to have confidence in your understanding of the market, so don't let yourself down by skimping on research.
Difficult questions must be answered:
- Why is market share decreasing for certain products?
- How can I better understand my customers?
- How can I draw insights from an overwhelming amount of customer data?
- How can I gain greater efficiencies to support my Investment decisions?
- How can I track products, portfolios, markets, competitors and targets regularly and more effectively?
Customized
We tailor our efforts to address your business needs and to positively affect your revenue and profit. The team at Fennec Marketing Group gets the most difficult questions answered with research, branding, and analysis services which includes:
- Customer Research
- Industry and Market Assessment
- Market Projections
- Market Sizing & Market Studies
- Market Research and Business Intelligence
- Market Segmentation Research
- Best Practices Research
- Product Positioning, Product Research and Analysis
- Competitive Research and Analysis
- Defining value proposition
- Lead generation and contact database research
- Data analysis and Data Mining
- Researching decision makers within targeted customer companies and analyzing their purchase process
