This is the second part of two-part discussion on Measurement and Business Metrics. In Part I, we used the example of a call center and how different metrics should be the focal point of different roles, with the fewer the better. Even if some roles work towards only ONE metric. In today's post, we get a bit philosophical and tap into historical references to measurement and it's "dark side".

Technology has evolved to not only allow the world to create, manage and observe billions of transactions online, but to provide unlimited new business metrics to track them all. With the mantra of "ROI" being the main driver of investment and decision making in many companies, there is a danger that comes with all forms of "management by buzzword" that the holistic perspective gets lost and the ball gets dropped on other things that matter more to your success.