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"The Customer First
Business Model"

Learn the four elements of what makes the great customer-centric companies successful

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"CRM Belongs in the
C-Suite, Not IT"

"CRM Belongs in the C-Suite, Not IT" applies to SMBs and Enterprise businesses looking to plan for, or reflect on, a CRM approach to engaging customers.

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Bridging Strategic Planning and Execution in Your Organization

 
Bridge Over Guadiana

As noted in an earlier post, the modern business world is results-oriented and as a result it is very common for some organizations to be overly focused on "Execution", sometimes at the expense of good strategy (and many other things).

Strategic Planning - The Orphan of Your Management Culture

 
Precision

"Looks like great experience, but can she execute?"

The "Execution" of Good Strategic Planning - Be Your Own Client

 
Indulge yourself with dedicated planning time

This week we're taking the easy road to writing - by re-publishing a piece I provided as a guest blogger two weeks ago for Earl Bell of Island Crest Financial (with an original section added for today). Like me, Earl is a business strategist but with a great deal of experience in the financial side of things. You'll find Earl to be a great resource and someone I find very easy to work with.  Now, for today's post, let's get back to planning:

The Measurement Trap - Your ROI Obsession Might Be Bad For Your Customer

 
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Technology has evolved to not only allow the world to create, manage and observe billions of transactions online, but to provide unlimited new business metrics to track them all. With the mantra of "ROI" being the main driver of investment and decision making in many companies, there is a danger that comes with all forms of "management by buzzword" that the holistic perspective gets lost and the ball gets dropped on other things that matter more to your success.

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