Delivering an effective marketing message is more difficult than ever. Anyone with a mobile device has become a social marketer, filling the environment with noise. When communication breaks down, time is wasted, misunderstandings mount and business-building opportunities are lost. 

I had the privilege last night of attending a talk given by Hollywood veteran and long-time Seattle resident Tom Skerritt (Profile, Filmography) at a monthly meeting of The Executive Network of Seattle (see TENS). The theme of his talk was about "storytelling", and during the evening he had some very relevant lessons to share.